Logan Shrader Art Director
Logan Shrader Art Director

BEL BRANDS

BEL BRANDS

BEL BRANDS

For Price*s, the objective was to refresh its pimento cheese branding with a seasonal design that captured the sophistication and tradition of the Masters tournament. For Merkts, the goal was to position their cheese spreads as the ultimate Game Day snack through bold, engaging print and digital ads for the Super Bowl season. For Babybel, the focus was on extending the reach of their playful and wholesome messaging by creating eye-catching digital banners that stayed true to their established campaign identity.

For Price*s, the objective was to refresh its pimento cheese branding with a seasonal design that captured the sophistication and tradition of the Masters tournament. For Merkts, the goal was to position their cheese spreads as the ultimate Game Day snack through bold, engaging print and digital ads for the Super Bowl season. For Babybel, the focus was on extending the reach of their playful and wholesome messaging by creating eye-catching digital banners that stayed true to their established campaign identity.

Agency

Agency

TPN Commerce

Objective

Objective

For Price*s, the objective was to refresh its pimento cheese branding with a seasonal design that captured the sophistication and tradition of the Masters tournament. For Merkts, the goal was to position their cheese spreads as the ultimate Game Day snack through bold, engaging print and digital ads for the Super Bowl season. For Babybel, the focus was on extending the reach of their playful and wholesome messaging by creating eye-catching digital banners that stayed true to their established campaign identity.

Bel Brands is a global cheese and snack company behind some of the most loved names in the category, like Babybel, The Laughing Cow, Boursin, Price*s, and more. They’re all about creating fun, flavorful, and convenient products that fit into everyday life. With a strong focus on sustainability, they work to source responsibly and minimize their environmental impact. Whether it’s snacking, entertaining, or cooking, Bel Brands makes it easy to enjoy great cheese.

Bel Brands is a global cheese and snack company behind some of the most loved names in the category, like Babybel, The Laughing Cow, Boursin, Price*s, and more. They’re all about creating fun, flavorful, and convenient products that fit into everyday life. With a strong focus on sustainability, they work to source responsibly and minimize their environmental impact. Whether it’s snacking, entertaining, or cooking, Bel Brands makes it easy to enjoy great cheese.

Bel Brands is a global cheese and snack company behind some of the most loved names in the category, like Babybel, The Laughing Cow, Boursin, Price*s, and more. They’re all about creating fun, flavorful, and convenient products that fit into everyday life. With a strong focus on sustainability, they work to source responsibly and minimize their environmental impact. Whether it’s snacking, entertaining, or cooking, Bel Brands makes it easy to enjoy great cheese.

Overview

Overview

TPN Commerce

TPN Commerce

TPN Commerce

Price*s

Price*s

For Prices Pimento Cheese, I was tasked with designing a fresh, seasonal look to celebrate its connection to the Masters, one of golf's most iconic tournaments. The project focused on blending the brand’s Southern heritage with a sophisticated, sporty aesthetic that would appeal to both loyal fans and new customers. I developed a cohesive visual identity, and marketing assets, that captured the spirit of the Masters while staying true to the brand’s classic appeal. The result was a striking, limited-edition design that elevated Prices presence during this celebrated season.

Merkts

Merkts

For Merkts, I created a series of print and digital ads tailored to the excitement of the Super Bowl Game Day season. The campaign highlighted Merkts' rich, creamy cheese spreads as the ultimate choice for game-day snacking, pairing bold visuals with engaging headlines to capture the energy of the big event. From designing impactful layouts to developing eye-catching digital assets, the work positioned Merkts as a must-have for parties and gatherings. The ads successfully connected with fans, emphasizing the role of great snacks in making Game Day celebrations unforgettable.

Babybel

Babybel

For Babybel, I developed digital banners using existing campaign assets to amplify the brand’s playful and wholesome messaging. The project involved crafting visually engaging layouts that aligned with the established campaign look and feel. Each banner was designed to capture attention across digital platforms while maintaining consistency with Babybel's iconic branding. The result was a set of polished, impactful banners that extended the campaign's reach and connected with audiences online.

BEL BRANDS

BEL BRANDS

BEL BRANDS

Creative Team

Creative Team

Creative Team

Art Director(s): Logan S

Art Director(s): Logan S