Logan Shrader Art Director
Logan Shrader Art Director

PINE-SOL

PINE -

SOL

PINE-SOL

Develop Pine-Sol's WASP/compaction toolkit through a series of Print, Banner, and social ads for brand development.

Develop Pine-Sol's WASP/compaction toolkit through a series of Print, Banner, and social ads for brand development.

Develop Pine-Sol's WASP/compaction toolkit through a series of Print, Banner, and social ads for brand development.

Agency

Agency

Agency

TPN Commerce

Objective

Objective

Objective

Based on insights, we know that >80% of Pine-Sol/ Category users dilute the product to use it, so they already see the product as a concentrate. Concentrating the product further allows consumers to make the same cleaning solution at home with half the amount of product. This is a formula improvement!

Based on insights, we know that >80% of

Pine-Sol/ Category users dilute the product to

use it, so they already see the product as a concentrate. Concentrating the product further allows consumers to make the same cleaning solution at home with half the amount of product. This is a formula improvement!

Based on insights, we know that >80% of Pine-Sol/ Category users dilute the product to use it, so they already see the product as a concentrate. Concentrating the product further allows consumers to make the same cleaning solution at home with half the amount of product. This is a formula improvement!

Overview

Overview

Overview

TPN Commerce

TPN Commerce

TPN Commerce

Shelftalks

Shelftalks

Banners

Banners

Social

PINE - SOL

PINE - SOL

PINE - SOL

Creative Team

Copywriter: Courtney R

Art Director(s): Logan S

Taylor P

Art Director(s): Logan S

Taylor P

Art Director(s): Logan S

Taylor P

Social