PINE-SOL
PINE -
SOL
PINE-SOL
Develop Pine-Sol's WASP/compaction toolkit through a series of Print, Banner, and social ads for brand development.
Develop Pine-Sol's WASP/compaction toolkit through a series of Print, Banner, and social ads for brand development.
Develop Pine-Sol's WASP/compaction toolkit through a series of Print, Banner, and social ads for brand development.
Agency
Agency
Agency
TPN Commerce
Objective
Objective
Objective
Based on insights, we know that >80% of Pine-Sol/ Category users dilute the product to use it, so they already see the product as a concentrate. Concentrating the product further allows consumers to make the same cleaning solution at home with half the amount of product. This is a formula improvement!
Based on insights, we know that >80% of
Pine-Sol/ Category users dilute the product to
use it, so they already see the product as a concentrate. Concentrating the product further allows consumers to make the same cleaning solution at home with half the amount of product. This is a formula improvement!
Based on insights, we know that >80% of Pine-Sol/ Category users dilute the product to use it, so they already see the product as a concentrate. Concentrating the product further allows consumers to make the same cleaning solution at home with half the amount of product. This is a formula improvement!
Overview
Overview
Overview
TPN Commerce
TPN Commerce
TPN Commerce
Shelftalks
Shelftalks
Banners
Banners
Social
PINE - SOL
PINE - SOL
PINE - SOL
Creative Team
Copywriter: Courtney R
Art Director(s): Logan S
Taylor P
Art Director(s): Logan S
Taylor P
Art Director(s): Logan S
Taylor P
Social
