Logan Shrader Art Director

PINE-SOL

Develop Pine-Sol's WASP/compaction toolkit through a series of Print, Banner, and social ads for brand development.

Agency

TPN Commerce

Objective

Based on insights, we know that >80% of Pine-Sol/ Category users dilute the product to use it, so they already see the product as a concentrate. Concentrating the product further allows consumers to make the same cleaning solution at home with half the amount of product. This is a formula improvement!

Overview

Shelftalks

Banners

Social

PINE - SOL

Creative Team

Copywriter: Courtney R

Art Director(s): Logan S

Taylor P