PORSCHE
PORSCHE
PORSCHE
PORSCHE
MY ROLL
MY ROLL
MY ROLL
Art Director
Art Director
Art Director
Product Designer
Product Designer
Product Designer
Porsche Transparent is a product that gives drivers full insight into their car’s inner workings through real-time diagnostics with a built-in OBDII scanner tied directly to their phone. The concept expands beyond just the app UI. It includes out-of-home (OOH) advertising, social posts, and banners to bring transparency and engagement into Porsche’s brand narrative. The visuals and UX are crafted to feel sleek, modern, and intuitive.
Porsche Transparent is a product that gives drivers full insight into their car’s inner workings through real-time diagnostics with a built-in OBDII scanner tied directly to their phone. The concept expands beyond just the app UI. It includes out-of-home (OOH) advertising, social posts, and banners to bring transparency and engagement into Porsche’s brand narrative. The visuals and UX are crafted to feel sleek, modern, and intuitive.
Objective
Objective
The objective of the Porsche Transparent project was to design an app and supporting campaign that demystifies the internal systems of a Porsche vehicle, providing drivers with a user-friendly, real-time diagnostic interface. The aim was to enhance Porsche’s brand image by pairing engineering precision with transparency
The objective of the Porsche Transparent project was to design an app and supporting campaign that demystifies the internal systems of a Porsche vehicle, providing drivers with a user-friendly, real-time diagnostic interface. The aim was to enhance Porsche’s brand image by pairing engineering precision with transparency
Challenge
Challenge
The challenge was to conceptualize how Porsche could transform something as hidden and technical as car diagnostics into a sleek, consumer-facing experience. The task was to strike the right balance between technical storytelling and aspirational design, making the invisible inner workings of the car both understandable and visually compelling.
The challenge was to conceptualize how Porsche could transform something as hidden and technical as car diagnostics into a sleek, consumer-facing experience. The task was to strike the right balance between technical storytelling and aspirational design, making the invisible inner workings of the car both understandable and visually compelling.
MY ROLL
Product Design
Art Director