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Art Director
Art Director
This is how Samsung earned a place in Gen-Z lives, challenging Apple’s stranglehold to gain a 6% market share in 6 months. Samsung was losing the race for Gen-Z. To get ahead again Iris identified a new market where they could land. The result was a culturally relevant, creator-led campaign rooted in a subculture where Samsung could not only show up but shape it positively: skateboarding.
This is how Samsung earned a place in Gen-Z lives, challenging Apple’s stranglehold to gain a 6% market share in 6 months. Samsung was losing the race for Gen-Z. To get ahead again Iris identified a new market where they could land. The result was a culturally relevant, creator-led campaign rooted in a subculture where Samsung could not only show up but shape it positively: skateboarding.
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Overview
Bel Brands is a global cheese and snack company behind some of the most loved names in the category, like Babybel, The Laughing Cow, Boursin, Price*s, and more. They’re all about creating fun, flavorful, and convenient products that fit into everyday life. With a strong focus on sustainability, they work to source responsibly and minimize their environmental impact. Whether it’s snacking, entertaining, or cooking, Bel Brands makes it easy to enjoy great cheese.
Bel Brands is a global cheese and snack company behind some of the most loved names in the category, like Babybel, The Laughing Cow, Boursin, Price*s, and more. They’re all about creating fun, flavorful, and convenient products that fit into everyday life. With a strong focus on sustainability, they work to source responsibly and minimize their environmental impact. Whether it’s snacking, entertaining, or cooking, Bel Brands makes it easy to enjoy great cheese.
Objective
For Price*s, the objective was to refresh its pimento cheese branding with a seasonal design that captured the sophistication and tradition of the Masters tournament. For Merkts, the goal was to position their cheese spreads as the ultimate Game Day snack through bold, engaging print and digital ads for the Super Bowl season. For Babybel, the focus was on extending the reach of their playful and wholesome messaging by creating eye-catching digital banners that stayed true to their established campaign identity.
For Price*s, the objective was to refresh its pimento cheese branding with a seasonal design that captured the sophistication and tradition of the Masters tournament. For Merkts, the goal was to position their cheese spreads as the ultimate Game Day snack through bold, engaging print and digital ads for the Super Bowl season. For Babybel, the focus was on extending the reach of their playful and wholesome messaging by creating eye-catching digital banners that stayed true to their established campaign identity.
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